-Polysemic- Has many different meanings.
-Arbitrary- Means different things to different people. It means some things to a group of people only. For example, "Bait" to most means it's literal definition, but to others, it means something is "obvious". Arbitrary meanings can change over time.
-Anchorage- When ships ride at anchor, the anchor stops them from drifting away, just as text anchor the images and such used.
Sign Systems;
-Signifier- The thing that is doing the signifying. An image of a knife with no context could mean many things, a murder weapon or perhaps a cookery tool, but if it was on a cookery program, you'd relate it to cooking. If in a horror movie, it would be related to murder.
-Signified- The meaning is attached to it, in reception, by the audience.
-Indexical sign- has an obvious meaning, like a Cat on a Cat food tin.
-Iconic Signs- A representation, like the person but obviously separated. An example might be an image of a dog. It isn't the dog- It represents the dog.
-Symbolic signs- Has an obvious relationship, but is removed.
-Connotation- Going into more depth on the subject.
We generally deconstrucy texts at three levels;
-Syntactic- What it is.
-Representational- What it tells you.
-Symbolic- Deeper meaning.
~JB
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